I’m a blogging newbie, but a relative veteran when it comes to public speaking. I’ve been in Toastmasters for three years, serving two years in executive officer positions, and I’ve even taught public speaking at the community college level. I know what differentiates an average speech from a great one. And yet, it never occurred to me to apply what I knew about public speaking to blogging.
Last week, I received an email that a book I had put on hold was available for pickup. I put books on hold all the time, so I wasn’t too sure what it might be. I was surprised to find ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income sitting on the shelf, because I didn’t remember reserving it. Looking at the title, I wasn’t sure I even wanted to check it out because money wasn’t my primary motivation for blogging. Still, I thought maybe there would be some tips on how to make my blog better.
Am I glad I did!
Yes, the book was very interesting, but what really got me excited was a post I found at the ProBlogger website: How to Craft a Blog Post – 10 Crucial Points to Pause. As I read through it, I realized that most of what Darren Rowse suggested were things I already knew – from public speaking! That’s when I realized, blogging was nothing more than a Toastmasters speech in written form!
I sat down and in five minutes thought of 10 tips that apply equally well whether writing a blog entry or a speech:
1. Know your general purpose
2. Know your specific purpose
3. Write with your audience in mind
4. Answer the question “So what?”
5. Know exactly what you want your audience to walk away knowing
6. Realize that your audience is voluntary
7. Use metaphors, personal stories, anecdotes, and quotes to add depth, interest and credibility to your story
8. Make statistics accessible to your audience
9. Choose a topic about which you are passionate
10. Don’t try to cram too much in
In the interest of not violating #10, I will spend the next several weeks exploring each of these tips in its own post. I know this list is by no means complete, so I encourage you to comment on other similarities that I may have left out. I could be adding your tip to my list!
If you’re not a Baha’i, feel free to stop reading here. If you are, or you are a prior visitor to my blog, read on!
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My previous readers know that this blog is about chronicling the conception, gestation, birth and development of my entrepreneurial baby, Verdanta, a business that will record Bahá’í audiobooks. A discussion of how to improve one’s blog may not immediately seem relevant. I would posit, however, that since a blog is such a wonderful way to spread the word about something, and that the Bahá’í Internet Agency encourages Bahá’í bloggers, then learning to blog well is exceedingly important, if for no other reason to represent our Faith well.